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Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.


Export Marketing Mentorship Program with SheTrades Commonwealth

Thursday, March 07, 2019 > 09:31:58

The Export Marketing Mentorship Program will equip women-owned businesses to become export-ready for entry into the world of international trade.

(Ottawa) TFO Canada and the International Trade Centre’s (ITC) have concluded an agreement as part of the SHETRADES Commonwealth project. TFO Canada will deliver an Export Marketing Mentorship Program in four countries: in Ghana, Kenya and Nigeria in Africa, and Bangladesh in Asia.

Over the period of fifteen months, working in conjunction with ITC, TFO Canada will train 20 trainers to build the Export Market capacity of 1,500 women-led Small and Medium Enterprises. Through this unique coaching program 1,000 women-led SMEs will create Export Market Strategies to enter the world of trade. These activities will build local capacity for export strategy training and empower women to realize their export potential in international markets. The program will contribute to gender equality and women’s economic empowerment. One tangible impact of expanding international trade is the effect on job creation where research shows an increase of 10% in exports leads to a 12% increase in employment. The project aims to increase the value of business and investment transacted through global value chains by 28,000,000 GBP.

International trade is a significant game changer for increasing women’s economic activities in any economy. This mentorship program will also encourage women to seek out opportunities that are available thanks to their respective countries’ bilateral, regional and multilateral free trade agreements (FTAs). Since the historic “Buenos Aires Declaration on Women and Trade” progress has been made for women with the inclusion of gender chapters in FTAs, such as the modernization of the Canada-Chile FTA and the new Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).

“This project aligns perfectly with TFO Canada’s pursuit of gender equality in the sphere of international trade and our commitment to Canada’s Feminist International Assistance Policy (FIAP). Working with SheTrades Commonwealth is an opportunity to increase the benefits to women-owned businesses from international trade. This is the core of our business. Equipping women exporters with knowledge and tools to access new international markets,” Steve Tipman, Executive Director, TFO Canada.

About TFO Canada

Trade Facilitation Office (TFO) Canada is a non-profit organization whose mission is to improve lives by creating sustainable trade partnerships for exporters from developing countries with Canadian and foreign buyers. TFO Canada assists Small and Medium sized enterprises (SMEs) and Trade Support Institutions (TSIs) from developing countries to access international markets through information, advice and contact services. Since 1980, TFO Canada’s internationally experienced project staff and sectoral experts have been providing trade promotion and capacity building services to tens of thousands of SMEs and TSIs from Latin America and the Caribbean, Africa, Asia and the Middle East. For more information, visit www.tfocanada.ca . Follow TFO Canada on Twitter | Facebook  | LinkedIn |  YouTube

Contact: Mary Heather White mary.heather.white@tfocanada.ca

About ITC

The International Trade Centre is the joint agency of the World Trade Organization and the United Nations. The ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable Development Goals.

About SheTrades Commonwealth Project

The SheTrades Commonwealth project aims to increase economic growth and job creation in Commonwealth countries by enabling the increased participation of women-owned businesses in international trade. The project is funded by the UK Department for International Development and implemented by the International Trade Centre under the framework of the SheTrades Initiative.

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