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Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.


Joanne Mwangi Elected Kenya Chair of COMESA women

Monday, December 01, 2014 > 09:42:14

(East Africa Business Week)

Kenyan entrepreneur and business leader Joanne Mwangi has been elected Chair of the Common Market for Eastern and Southern Africa (COMESA) organ that deals with regional women in business.  

The Federation of National Associations of Women in Business in Common Market for Eastern and Southern Africa (FEMCOM) is a key component of COMESA that brings together 19 countries. 

The main objective is to promote programmes that integrate women into the trade and development activities in Eastern and Southern Africa.  

It also serves as a representative body and link between the women and the policy organs of the COMESA member States, regional organizations, and international organizations whose aim is to promote trade and development.

Mwangi who was elected following an Annual General Meeting held in Nairobi beat a  field of other contestants and becomes the first Kenyan to clinch the post.

She takes over from Egyptian Dr. Amany Asfour who has been at the helm of the regional body for the last four years and is credited for rallying women to seize business opportunities in the region.

Speaking after her election,  Mwangi repeated the importance of linking African women in business with emerging opportunities. She said during her tenure, she will ensure that women in business fully take advantage of emerging opportunities in the fast growing COMESA trading bloc.

“This is a great honour not only for me but Kenya as a country. It is the first time the country has had the opportunity to chair this great initiative and therefore a huge vote of confidence in us,” she said.

She set a three-point agenda that will aim at strengthening FEMCOM in the region and ensuring that it plays its full mandate within COMESA.

“I will work to strengthen the chapter in the 19 member countries by ensuring our members are hooked to emerging business opportunities in order to realize enhanced trade within the bloc,”  Mwangi said.

Formed in Zimbabwe in 1993, FEMCOM has secured land in Malawi to build its headquarters.

“During my tenure, I want to ensure we construct a complex in Malawi that will serve as a nerve centre for FEMCOM,” she said. 

She thanked her predecessor Asfour for negotiating for the property onto which this complex will stand.”

Mwangi promised to put specific trade policies in place aimed at enhancing trade in the region. 

She intents to create business networks both at the continental and country level to ensure FEMCOM achieves its goals and mandate.

Mwangi, is also the CEO of PMS Group, a leading marketing and communications company.

She is the first woman to be awarded a Marketing Society of Kenya (MSK) Warrior Award. She has scooped several awards with PMS Group which she founded 15 years ago.

Apart from her business, Mwangi wears many hats and has served on the boards of many organizations. She is currently the Chair of Federation of Women Entrepreneur Associations (FEWA), represents Kenya at the East African Women in Business Platform(EAWIBP) and currently Vice President of the Arab African Business Women Association (AABWA).

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