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Market Information Papers

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Natural Health Products and Health Product Ingredients

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The growing and diverse Canadian population is becoming increasingly health conscious leading many to integrate preventative health measures in their daily lives.  This proactive behaviour and now common trend of a health lifestyle has triggered a surge of consumer spending on Over the Counter (OTC) health products and Natural Health Products (NHPs) in Canada.  Natural Health Products are a class of health products which include: vitamin and mineral supplements, herbal preparations, traditional and homeopathic medicines, probiotics and enzymes.  The Canadian Health Food Association (CHFA) estimates the market value of NHPs to be $4 billion and OTC market value at $6 billion at the end of 2017, making a total of an estimated $10 billion of all consumer health products.

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