Market Information Papers
Natural Health Products and Health Product Ingredients
The growing and diverse Canadian population is becoming increasingly health conscious leading many to integrate preventative health measures in their daily lives. This proactive behaviour and now common trend of a health lifestyle has triggered a surge of consumer spending on Over the Counter (OTC) health products and Natural Health Products (NHPs) in Canada. Natural Health Products are a class of health products which include: vitamin and mineral supplements, herbal preparations, traditional and homeopathic medicines, probiotics and enzymes. The Canadian Health Food Association (CHFA) estimates the market value of NHPs to be $4 billion and OTC market value at $6 billion at the end of 2017, making a total of an estimated $10 billion of all consumer health products.