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Processed Fruits and Vegetables

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In terms of trends, you'll notice that imports in the provisionally-preserved category have remained steady (except for expanding, cherry markets), while markets in the canned food sector have shrunk (as Canadians have chosen healthier lifestyles involving less processed food and more fresh produce and prepared meals). Frozen food markets have also shrunk, except for increased demand for frozen fruits and vegetables, both of which tend to be cheaper than fresh produce while still offering similar health benefits. Of note, demand has jumped for frozen blueberries, frozen carrots, other frozen fruits and for canned tomatoes. (See section 3 for more details about trends and opportunities.)

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