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Trade News

Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.


African Firms Fight Poverty Through Profits: Canadian partners help grassroots businesses find buyers

Tuesday, May 30, 2006 > 16:34:57

The following exerpt taken from Care Canada newsroom on-line  (http://www.care.ca/press/press_e.asp?pressID=222): 

Toronto, May 23rd 2006 – Two African pro-poor businesses are participating in a trade mission to Canada this week, thanks to a partnership between CARE Enterprise Partners and the Trade Facilitation Office Canada to connect global social enterprises with the Canadian market.

The companies, Gone Rural and Streetwires, are participating in several events during the trade mission, including the Montreal Interior Design Show (SIDIM) from May 25-27th , the Trade Exhibition at the Days Hotel and Conference Centre in Toronto on May 29th and a special reception at Savannah Style on May 30th in Toronto, which is hosted by the South African Consulate General.

“This is more than aid, this is trade,” Philppa Thorne, Managing Director of Gone Rural, who will be talking about Gone Rural’s incredible story at the events.

Gone Rural works with more than 700 women, many of whom come from households affected by HIV/AIDS, to produce hand-woven home décor items from a locally-grown grass in the Kingdom of Swaziland. Gone Rural currently supplies their high-end home décor products to 500 outlets in Southern Africa, with sales tripling over the past five years. Their products are also exported to Australia, England, the United States, Germany, Greece, Italy, and Portugal.

South Africa's Streetwires have transformed the traditional skills of bead and wire work to a high-end art form. The organisation has created 120 full-time jobs for formerly unemployed men and women in its Cape Town studio, who produce a unique genre of wire art that is exported to 14 countries around the World. Streetwires has also been recognised by the South African Department of Arts and Culture as being the country’s only accredited trainer of wire art.

“We are working together with Trade Facilitation Office Canada to create a market for these goods in Canada. The more sales they achieve, the more jobs they create, “ said Farouk Jiwa, CEP's director of private sector and development.

For further information, please contact:

Salima Rawji,
CARE Enterprise Partners, CARE Canada
(647) 294-7254
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