Ghana: GEPA Concluded Four-Day Training In Export Marketing FundamentalsTuesday, April 12, 2016 > 09:58:51
A four-day training programme in export marketing fundamentals for more than 30 exporters to enable them acquire managerial and technical skills has ended in Accra.
Organised by the Ghana Export Promotion Authority (GEPA) the training was to support the export community to understand current trends in export and to enable them prepare to meet the competitive demands of the market.
Speaking on International Trade Fairs and Exhibitions, Mr Alex Dadzawa, Head of Marketing GEPA, said trade fairs and exhibitions are among the main tools at the disposal of companies and individuals to reach the export market.
He said while fairs and exhibitions are used to export products and services to attract buyers, participation at the fairs must be backed by solid research to know a product potential in a given fair.
Mr Dadzawa said exporters need to pay attention to the market requirements, prices, quality, packaging and consumer preferences in the countries in which the fairs are being organised.
Also, exporters must consider the ability to meet demand and the cost of exhibition.
Mr Stephen Normeshie, the Acting Chief Executive Officer of GEPA, speaking at the closing session said the Authority said would take on board lessons learnt from the training to improve on future ones for the benefit of the exporters.
He said it is important to build the capacity of exporters to enable the country rake in the needed foreign exchange for development.
Mr Normeshie expressed the hope that the establishment of the Exim-Bank would help deal with the financing challenge of exporters.
Among the topics treated were Export Marketing Research, Product Planning and Product Adaptation, Legal Contracts and Negotiations, Sanitary and Phytosanitary Specification and Export Procedures and Documentation.
The Ghana Export School was set up by GEPA, the National Export Trade Support Institution of the Ministry of Trade and Industry responsible for the facilitation, development and promotion of Ghanaian exports in 1987, to address the training needs of the export community.
Mrs Loretta Solomon, the Course Prefect, expressed gratitude of the trainees to GEPA for the knowledge and new trends they had been exposed to.