English     |     Español     |     Français
Exporting to Canada - Experts in trade for developing countries - TFO Canada
HIDE
  
Sign In or Register
Username:     Password:
 
Remember me   Forgot password?
Not a member? Register here
Not a member? Register here    
Home > About TFO Canada > News

Trade News

Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.

 

In Canada, Shoppers Showroom, and Webroom, for the Holidays

Friday, December 04, 2015 > 10:10:47
Print


(eMarketer)

Brick-and-mortar retailers may stress about showrooming shoppers who take advantage of real-life inventories but turn to the internet for savings, however research suggests that in Canada, cross-channel shopping goes both ways.

Accenture research conducted by Coleman Parkes Research found that, among internet users living in the Calgary, Montreal and Toronto areas, 62% planned to shop primarily in-store for holiday gifts. One-third said they would mostly shop online.

Most also said they planned to use brick-and-mortar retail locations to research products before buying them digitally, at least a few times this holiday shopping season: 62% planned to do so at least six times.

But cross-channel shopping is (at least) a two-way street: 70% of respondents said they would research items digitally but then buy them in stores at least six times this holiday season.

Physical retailers in Canada are benefitting from continued high shipping costs in the country, which are a barrier to making more digital purchases among 65% of respondents. But 55% also said they didn’t buy more digitally because they couldn't see, touch and feel the products.

Digital still has its draws, however. More than half of respondents said they would shop online to avoid crowded stores, and 56% also said there were better deals on the web.




Accenture research conducted by Coleman Parkes Research found that, among internet users living in the Calgary, Montreal and Toronto areas, 62% planned to shop primarily in-store for holiday gifts. One-third said they would mostly shop online.



Most also said they planned to use brick-and-mortar retail locations to research products before buying them digitally, at least a few times this holiday shopping season: 62% planned to do so at least six times.



But cross-channel shopping is (at least) a two-way street: 70% of respondents said they would research items digitally but then buy them in stores at least six times this holiday season.



Physical retailers in Canada are benefitting from continued high shipping costs in the country, which are a barrier to making more digital purchases among 65% of respondents. But 55% also said they didn’t buy more digitally because they couldn't see, touch and feel the products.



Digital still has its draws, however. More than half of respondents said they would shop online to avoid crowded stores, and 56% also said there were better deals on the web.



- See more at: http://www.emarketer.com/Article/Canada-Shoppers-Showroomand-Webroomfor-Holidays/1013298#sthash.rtAuu4JO.dpuf





Accenture research conducted by Coleman Parkes Research found that, among internet users living in the Calgary, Montreal and Toronto areas, 62% planned to shop primarily in-store for holiday gifts. One-third said they would mostly shop online.



Most also said they planned to use brick-and-mortar retail locations to research products before buying them digitally, at least a few times this holiday shopping season: 62% planned to do so at least six times.



But cross-channel shopping is (at least) a two-way street: 70% of respondents said they would research items digitally but then buy them in stores at least six times this holiday season.



Physical retailers in Canada are benefitting from continued high shipping costs in the country, which are a barrier to making more digital purchases among 65% of respondents. But 55% also said they didn’t buy more digitally because they couldn't see, touch and feel the products.



Digital still has its draws, however. More than half of respondents said they would shop online to avoid crowded stores, and 56% also said there were better deals on the web.



- See more at: http://www.emarketer.com/Article/Canada-Shoppers-Showroomand-Webroomfor-Holidays/1013298#sthash.rtAuu4JO.dpuf



Contact TFO Canada
Meet Our Supporters
TFO Canada
130 Slater Street
Suite 1025
Ottawa, Ontario
CANADA   K1P 6E2
T 1.613.233.3925
F 1.613.233.7860
Canada Toll-Free:
1.800.267.9674
 
© TFO Canada   |   Sitemap   |   Terms & Conditions   |   Privacy Policy   |   Contact Us