Peru: First Organic Banana Business Conference generating 13 million US$Wednesday, November 25, 2015 > 09:04:12
Overseas transactions with organic bananas as a result of the first business conference of Piura will generate US$ 13 million, as reported by the Minister of Foreign Trade and Tourism and President of the Board of PROMPERÚ, Magali Silva Velarde-Álvarez.
"The global leadership that Peru has achieved as a producer of fruit and vegetables also leaves room for organic bananas, and for this reason we organised last November 17 the First Organic Banana Business Conference in the city of Piura together with producers from the region. The results were excellent and have encouraged us to continue implementing our strategy to position these products in all major international markets," she said.
She pointed out that 17 producers participated in the event, which held more than 50 business meetings with buyers from South Korea, the United States and Switzerland. "After the business conference, importers visited the fields and packing centres to find out more about the quality of the post-harvest agricultural processes and logistics, and highlighted the enormous potential of this product in the north of the country, with organic certifications that demonstrate the reliability of our product," added the head of Mincetur.
PROMPERÚ, together with Peru's Overseas Trade Offices in South Korea, the United States and Switzerland, has also coordinated actions for the tracking of the transactions generated during the aforementioned event.
The Piura-based companies that participated in the conference account for 42% of the total exports of organic bananas recorded during 2014, i.e. $ 50 million.
Peruvian fresh banana exports have been among the most dynamic in the agricultural sector over the past five years in terms of both value and volume, growing at average rates of 24.6% and 19.3%, respectively. This is explained by the consolidation of the Peruvian supply in traditional markets, such as the Netherlands and the United States, as well as the entry into new markets, such as Finland and South Korea.
In 2014, Peru ranked 15th in the list of the world's largest exporters, with shipments totalling $ 119 million; 34.1% more than in 2013. This is explained mainly by the increase in international prices due to production losses in Colombia and the Ivory Coast, as well as the trade disputes between China and the Philippines.
Also in September 2015, the Peruvian banana trade totalled $ 108 million, 24.2% more than in the same period last year, driven by increased demand from major destinations, especially the United States ($ 39 million between January and September 2015/+70.7%) and South Korea, a market that has doubled its purchases, from more than 1 million to 3 million dollars in the same period of 2015.