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Trade News

Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.


Canada: Brick completes e-commerce move

Monday, June 22, 2015 > 09:13:13

(Home Goods Online)

The Brick has successfully moved its e-commerce operations to the new Blueport SaaS platform, becoming the service provider's single largest client to date.

"In a statement, the Boston-based Blueport Commerce said The Brick's new site is a fully-responsive e-commerce platform that will provide "an optimal viewing and user experience across multiple devices including desktops, tablet and smartphones."

The new platform will also allow the 220-unit national chain to seamlessly engage customers online and offline from coast-to-coast across the country.

"On-boarding The Brick - a major retailer with an established and successful track record in e-commerce - is a significant client win for us, and as our largest implementation to date, represents an important milestone for Blueport," said Carl Prindle, president and chief executive officer of Blueport Commerce, adding it was Blueport's single largest deployment to date.

The newest iteration of the Blueport platform features significant enhancements that are critical to helping furniture retailers drive omni-channel marketing and sales. They include advanced segmentation tools that transform retailers' sites for different types of shoppers; dynamic product detail pages that easily customize to any retailers' presentation preferences; product configuration, which allows customers to view products in different sizes and colors; predictive search; customizable category landing pages; and, personalised, search-driven merchandising are designed to both enable online sales and drastically improve in-store conversion.

"Consumers shopping for furniture don't think in terms of channels," Blueport chief product officer Andy Wolf said. "These new features put the right local style, pricing, inventory and promotion information in front of a shopper at the right time - no matter where the customer is."

"The Brick is focused on Saving You More, and we believe our online shoppers will save both money and time while finding the perfect items for their homes on our new web site powered by Blueport," said Jim Caldwell, president of The Brick, which has been a wholly-owned subsidiary of Leon's Furniture since March 2013. "Blueport's expertise in online retail commerce of furniture, mattresses, appliances and electronics makes Blueport the ideal technology and strategic partner."

Leon's is also a Blueport Commerce client - as well as a minority owner in the company, which is best known as the operators of the furniture.com web site. Other U.S. furniture retailers using Blueport platforms include R.C. Willy, American Signature and Rooms To Go.

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