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Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.

 

Canada: Proposed nutrition labels include standardized serving sizes

Monday, June 15, 2015 > 10:56:12
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(Canadian Grocer)

New app to help consumers follow Canada's Food Guide

Health Canada is proposing redesigned nutrition labels that would highlight when food products contain a lot of sugar.


The new labelling rules would also standardize serving sizes to make it easier for consumers to compare nutrient contents of similar products.

Ingredients lists would be easier to read and when sugar is listed, a manufacturer would have to spell out all the sugar-related ingredients in the food, such as molasses or fruit juice concentrate.

Along with stating the amount of sugar per serving, labels would include a percentage of how much one portion represents of a person’s recommended daily intake.

A guideline on the label would state that under five per cent is “a little” and 15 per cent or more is “a lot.”

The proposed changes are the result of feedback from more than 10,000 Canadians–including parents, consumers, members of health organizations and the food industry–submitted last year.

Health Canada also introduced new public education tools, including a My Food Guide app and the Eat Well Plate program.

The Eat Well Plate program will help Canadians visualize food proportions and encourage them to make half their plate vegetables and fruit.

It follows a similar campaign developed by the Canadian Produce Marketing Association called Half Your Plate. That campaign, adopted by retailers such as Walmart, Metro and Colemans, reminds people to fill half their shopping cart with produce and make produce half of every meal.

“We are thrilled that Health Canada has shown leadership on this issue,” CPMA president Ron Lemaire, said in a statement.

“When we began researching [Half Your Plate], Canadians were unanimous in stating that serving sizes could be confusing and that the suggestion to fill half of their plate with vegetables and fruit at every meal and snack was clear and simple to understand and follow,” Lemaire added.

Health Canada’s My Food Guide app allows individuals to create a customized Canada’s Food Guide.

Canadians will be able to comment on the proposed regulatory changes until Aug. 26.



 


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