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Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.

 

Adventure Shopping Show launches on The Shopping Channel

Tuesday, March 24, 2015 > 17:29:17
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FOR IMMEDIATE RELEASE 

Adventure Shopping Show launches on The Shopping Channel

New Vodou collection by Haitian artisans first to be featured on the program

Toronto, ON (March 19, 2015) – On March 27, 2015 at 9 p.m. ET (check local listings), The Shopping Channel is launching Brand[TRADE]’s Adventure Shopping show. Viewers will be able to shop the world’s most exotic places from the comfort of their own homes. The first edition, Adventure Shopping - The Soul of Haiti features a collection of home products inspired by ancient design traditions flowing from Haitian culture. Adventure Shopping is developed in partnership with Brand[TRADE], a Canadian international trade and marketing company. 

Adventure Shopping is about inspiring viewers with cultural experiences, and providing Canadians with easy access to some of the extraordinary artwork produced by artisans around the world,” says Cameron Brohman, Co-Founder of Brand[TRADE]. “Buying one of these unique products allows Canadians to create a direct connection with the people who created it and the culture that inspirited it.”

The story of the artisans and the products they created will be showcased in the 30-minute documentary, Shopping New Vodou, airing Friday, March 27 at 8:30 p.m. ET on City (check local listings) and OMNI 1. The documentary follows a team of Canadian marketing experts who collaborate with the artisans to create products entrenched in the Haitian culture. The product line, called New Vodou, is a collection of one-of-a-kind products crafted by master artisans of an ancient tradition that will inspire Canadians to see both Haiti, and the Vodou religion, more positively and accurately. The collection of Haitian products will come to life in this film narrative of the artisans’ lives, communities and art.

“In Haiti, artisan producers struggle to get to market, to be properly recognized and rewarded for their culture and their unique creations. Adventure Shopping provides them with a new platform to showcase their talents,” says Brohman. “Shopping New Vodou combined with the launch of Adventure Shopping is precedent-setting. It is bringing the stories of four Haitian artisan groups, and their handmade art, to over 11 million Canadian households.”

This initiative was made possible in part by an earlier development and trade program in Haiti supported by the Government of Canada ( Department of Foreign Affairs, Trade and Development ) and implemented by BRANDTRADE in partnership with  Trade Facilitation Office Canada. See www.brandtrade.ca

These unique products from Haiti will be showcased on The Shopping Channel at 9 p.m. ET (check local listings) immediately following the documentary, and will be available for purchase at tsc.ca.

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About Adventure Shopping

Adventure Shopping journeys to fascinating places on earth to source extraordinary products and stories. We invite you to discover new worlds, connect with remarkable people and be part of a shopping revolution.

About Brand [TRADE]

Brand[TRADE] is an international trade and marketing company that works in partnership with countries to design, develop, and market small producer product collections and media-driven consumer programs internationally. These integrated trade initiatives are designed to create greater understanding of the unique cultural economy of a nation and contribute directly to a country’s trade, development and branding agenda. For more information, please visit www.brandtrade.ca

Contact
:

Tony Pigott :
tpigott@brandtrade.ca. 416 571 4158

or

Natalie Coombes:  natalie.coombes@edelman.com  403 817 0627


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