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Ghana Int抣 trade fair opens next weekMonday, March 02, 2015 > 11:01:51
The 2015 International trade fair opens this week and is expected to be last for three weeks.
Management of the Ghana Trade Fair Company has anticipated a high hope that this year’s international fair in February will be massive and highly patronize.
Already, over 300 exhibitors have been registered to participate in the fair with over 25,000 people attending throughout the entire duration.
This is due responses it has received and still receiving from companies all the world expressing their interest to participate, management had told the Economy Times in Accra.
The Management of the Company has revealed that, out of the registered exhibitors, 30 are from South Africa, whiles more others are expected from neighboring West African countries as well as from the Middle East, Europe and Asia.
The Board Chairperson of the Company, Mrs. Hannah Amoateng emphasized that management are confident that, this year’s international fair which will take place from February to March will be massive and successful.
She noted that, strategies to enhanced publicity, communication and marketing are being employed to increase public awareness to result in high patronage and attendance.
Commenting on the 2014 Grand Sales which collocated with the Made-In-Ghana fair in December last year, Mrs. Amoateng said, although the fair was fairly successful, but it could have been better as participation was not as expected. Meanwhile, She was quick to note that, the Made-In-Ghana fair was very impressing.
She explained that, the timing was not conducive and the fair had initially been planned to take place in July but later has to be postponed to December to accommodate the Made-In-Ghana as well.
With the general optimistic outlook by businesses and investors that this year will be good for businesses in Ghana, she therefore hopes that fairs in this year will do pretty well.
The Ghana International Trade Fair established with objective was to build a first class multi – purpose International Trade Fair and Conference Centre. This was in direct response to the massive industrialization and infrastructural development projects embarked on by the Government after the attainment of Independence in1957.
The project was therefore to enable Ghana to showcase and promote her exportable products and services with a view of attracting investors.
The Ghana Trade Fair Company Centre is the premier trade promotion infrastructure in the country playing a pivotal role towards the development of both Domestic and Export trade in Ghana.
The frequency of the organization of Domestic, Regional and International fairs has enabled the Ghana Trade Fair Company Limited to expose available domestic products and services to the international market. Through this the G.T.F.C. facilitates the creation of Export Trade linkages between Ghanaian businesses and their foreign counterpart.
The fairs thereby offer the Ghanaian manufacturers/businesses the opportunity to assess, evaluate and appreciate product quality standards required by foreign markets and hence encourage exporters to improve on the quality and standards of their products and services so that they could effectively compete on foreign markets.
More so, these exhibitions offer opportunities to Ghanaian businesses to clinch deals to supply intermediate inputs and raw materials to foreign manufacturers.
The trade shows again helps to expose Ghanaian products to the Regional markets and thereby promote Intra – ECOWAS Trade.
The Ghana Trade Fair Company Limited is also poised towards accelerating private sector growth.