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Home > About TFO Canada > News

Trade News

Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.


Super Bowl to advertise salsa made with Peruvian peppers

Tuesday, February 03, 2015 > 11:07:56

(Peru This Week)

Millions of Super Bowl spectators around the world will see the Peruvian pepper today.

All over the world today, millions of Super Bowl spectators will see an advertisement for Pepper Toppers’ salsa featuring none other than, the Peruvian pepper.

In the grand line-up of Super Bowl advertisements today, an advertisement produced by HEB Grocery Company in collaboration with the Commercial Office of Peru (OCEX) in Los Angeles will feature a salsa made by Peruvian peppers.

The Peruvian Minister of Foreign Trade and Tourism, Magali Silva, told Andina news agency that OCEX has been working on developing and promoting business opportunities in the states with Peruvian products.

“This is an extraordinary promotion opportunity for Peru, which will strengthen its image and position as a provider of high-quality products,” the minister told Andina.

In the one-minute ad, an HEB worker is sent on a mission to search for the best products all over the world, culminating in Peru with the Peruvian pepper or Pepper Toppers. Ascending to the top of an mountain, the worker meets an Andean farmer and his llama. The farmer adorned in traditional Andean wear, looks on the Heb worker, and points him in the direction of Peruvian Toppers.


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