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Trade News

Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.

 

Melon demand slow during Canadian winter season

Thursday, January 08, 2015 > 10:17:33
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(Fresh Plaza)

Winter brings a decline in demand to the melon import market as other fruits available during the holiday season trump the demand for melons in the winter. Melons experience a peak season throughout the summer when the majority of popular varieties like Hemi and Cantaloupe are imported from California. “California is not as far as our other import destinations,” explains Stephen Weinstein of the Canadian Fruit & Produce Company. “So the melons are allowed to ripen on the vine longer, allowing for a more flavourful and sweet taste.”


Along with the demand for melons, price also declines during the winter months. The Canadian Fruit & Produce Company imports various varieties of melons year round. The company ships throughout Ontario and as far as Québec.  “In the winter we mainly import from Honduras, Guatemala, Brazil and sometimes Peru,” states Weinstein, “which means that the melons are picked when they are immature so they can make the long journey from South America.”

Canadian grown melons compete in the summer market with California imports, however they cannot compare in flavour. “Musk melons grown locally are good, but most people prefer those grown in California.”


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