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Trade News

Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.

 

Survey: Eight in 10 consumers will shop post-holiday sales

Tuesday, December 30, 2014 > 08:06:16
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(Chain Store Age)

Consumers who didn’t get what they wanted for the holidays are taking matters into their own hands. According to new research from digital deals site RetailMeNot, 81% of consumers plan to shop end-of-year sales.

Of these shoppers taking advantage of post-holiday savings, more than half (63%) plan to shop for themselves. Millennials are especially interested in after-Christmas sales, as 92% of respondents 18 to 34 years old said they plan to shop during this time.  

While lower prices (66%) and deals (59%) are top motivators for end-of-year shopping, nearly a quarter (23%) of survey respondents indicate they shop post-holiday sales because they are ready to indulge on themselves after completing their shopping for others. These consumers are willing to spend an average of $160 on themselves and $179 on gifts for others. Men plan to spend substantially more on themselves during end-of-year sales than women ($197 compared to $131).

Only 32% of shoppers indicated they typically return gifts that they receive from family and friends for the holidays. In 2013, close to half (45%) of shoppers said they typically return gifts. When it comes to returns, respondents prefer to get money back from the store (40%). Less favored were getting gift cards/certificates (16%), exchanges for other items at the store (13%) and store credit (11%).

Almost half (46%) of survey respondents say their favorite holiday present to receive is a gift card. 


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