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Alpaca Perķ hopes to connect camelid fiber to the worldTuesday, November 18, 2014 > 08:28:17
(Peru This Week)
At the close of Alpaca Fest, Peru’s Minister of Foreign Trade and Tourism, Magali Silva, announced via videoconference of the launch of a new brand, Alpaca Perú. Not to be confused with just another trendy clothing brand, Alpaca Perú aims to further blend the animal fiber into international markets, positioning it as a luxury good.
Home to 90% of the world’s alpaca population, Silva had previously announced at the Expotextil Peru 2014 event that Peru produces 80% of the world’s alpaca fleece supply, something that the brand hopes to highlight.
In the videoconference, Silva continued to note that “the exotic, ancient and natural fiber has, over the years, become known as a luxury item” to both domestic and global customers. For this reason the marketing of the brand will be brought to the main runways of Europe and the United States.
Both public and private sectors are responsible for the brand’s creation, among whom include the Ministry of Foreign Trade and Tourism (Mincetur), Prom Perú (also led by Silva), as well as the Peruvian Institute of South American Camelids and the interconnected businesses and suppliers that form Alpaquero Textiles.
Alpaca Perú will participate in international commercial fairs, making stops in China, France and Italy, among other countries. As announced by Silva, the first showcase will be in the United States’ Expo Perú, taking place in New York this November 18 and 19.
Looking forward into 2015, the brand can be seen participating in London’s Pure festival next February, to be followed up by the Chic Fair held in Shanghai in March.
According to earlier reports from El Comercio, Peru exports of alpaca products have generated some US$ 72 million in revenue as of June 2014.