Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.
Survey: Free shipping makes consumers more likely to shop onlineFriday, November 07, 2014 > 09:18:16
(Chain Store Age)
A majority of consumers (88%) say free shipping makes them more likely to shop online, while 30% shop online to find the best deal possible and 20% to avoid holiday crowds, according to a new survey from omnichannel customer engagement technology vendor Accent.
Other notable findings include:
- 51% shop in stores to physically evaluate products
- 70% consumers say product quality drives loyalty, but 66% of consumers are willing to pay more when the brand delivers a positive customer experience
- 87% of retailers feel like their brand gives all the information consumers need about sales, inventory, backorders, etc. to respond to customers during the holidays; yet 54% of consumers say store employees have a hard time answering these questions