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Trade News

Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.

 

Is Shoppers Drug Mart evolving into a foodie destination?

Friday, September 26, 2014 > 10:14:11
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(Grocery Business)

In the wake of last year's blockbuster Loblaw–Shoppers Drug Mart deal, healthy, and fresh convenience foods have been making their way into select Shoppers locations. 

Grocery Business recently visited a Shoppers store in downtown Toronto and found that the location has become a foodie destination for the after-work crowd, particularly the thousands of Millennials who live in the city core.

Appealing to Millennials’ love of exotic flavours, Shoppers has introduced fresh salads and soups under the store brand “From Our Chefs." The ready-made dishes come in clean, spare containers with intriguing names such as Quinoa Chili Machu Picchu, and Phuket Carrot and Coconut Soup, with price points in the $3-$4 range.

Also spotted was the popular line of Blue Goose fresh chicken, and an eye-catching Ace Bakery end-aisle display.


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