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Kellogg asks suppliers: How green are you?Monday, August 18, 2014 > 10:00:36
Cereal maker will require suppliers to disclose carbon emissions under sustainability plan
Tony the Tiger wants to find out whether his suppliers are acting green.
Kellogg, maker of Frosted Flakes and other popular cereals, is stepping up efforts to reduce carbon emissions in its supply chain as part of a broader initiative to be more environmentally friendly.
The Battle Creek, Michigan-based company said Wednesday it will require key suppliers such as farms and mills to measure and publicly disclose their greenhouse gas emissions.
It’s also strengthening requirements for its own plants.
Chief sustainability officer Diane Holdorf said customers and stakeholders expect such actions and the company wants to hold itself accountable.
In an e-mail, Holdorf told Canadian Grocer that Kellogg’s sustainability initiative extends to all its operations around the world, including Canada.
“Corporate responsibility has always been a continuous journey for Kellogg Company and one to which we are strongly committed,” she wrote.
Other planned actions include being more energy-efficient, using less water and sending less waste to landfills.