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McDonald抯 Canada brings more seafood to menusWednesday, August 13, 2014 > 09:07:55
Anne Parks, menu innovations guru presiding over the 1,400-store McDonald’s Canada chain, said she’s trying to reel in customers with seafood creations like the Asian Crispy Shrimp McWrap, which officially launches Monday across Canada, The Star reported.
With the success of the McLobster roll in Ontario last summer and the popularity of the fast food behemoth’s signature McWraps, Parks figured the timing was right to dovetail the two concepts.
“I’d say we’re in the seafood business for sure,” said Parks in an interview. “It’s all part of the evolution of our menu. Shellfish is something people love and it’s what consumers are looking for now,” she notes.
The rising tide of fishy items and seasonal offers at fast food joints is the latest trend in the industry’s battle for market share while traffic growth remains flat.
And the big fish are taking notice: Subway recently started offering Atlantic Canada lobster subs and salads, Harvey’s kept the Wild Atlantic Cod sandwich it promoted during Lent on its permanent menu, and even roast beef house Arby’s and chicken chain Wendy’s promoted their fish fillet items earlier this year.
McDonald’s Canada is now one of the largest single buyers of fish in the country and just announced the wild Alaskan Pollock it uses to make its square-shaped Filet-O-Fish patty is certified eco-friendly by the Marine Stewardship Council.
While its McLobster roll is a regular menu item in the Maritimes, it was so popular when it was offered in Ontario last summer that the iconic chain sold out of it about four weeks into its six-week run, Parks said.