Each day TFO Canada publishes a sample of trade news on the Canadian import market along with any new, updated or changed regulations and legislations regarding international trade; countries in which TFO Canada offers services and on the export sectors which it promotes.
Canada: Holt Renfrew segregates its menswear businessMonday, July 28, 2014 > 08:58:42
Holt Renfrew's first free-standing menswear store opens this fall in the heart of Toronto's 'Mink Mile'. Measuring 14,000 square feet, the 100 Bloor Street West location will feature distinctive branding, as well as luxury amenities. Holt Renfrew is upping its game to compete with neighbouring Harry Rosen, as well as new-to-market entrants Nordstrom and Saks Fifth Avenue, both opening in Toronto in 2016.
From what we can see from the new store's hoarding, Holt Renfrew's 'HR' logo is contained within a square. This is different from the traditional logo, which comprises of a circle surrounding the HR logo. Holt Renfrew representatives won't reveal if the company's signature colour, magenta, will be incorporated in any way in the new men's store branding. A Twitter account for the new store has been created, currently with 83 followers.
Holt Renfrew's new men's store will utilize some of the innovations introduced in the new men's department at Holt Renfrew's Yorkdale Shopping Centre location, including a men's lounge. Appropriately called 'The Lounge', the space features a black BMW motorcycle and foosball table. Free services are provided, including straight-razor shaves on vintage barbershop chairs, and shoe shines.
Interestingly, menswear will continue to be carried at Holt Renfrew's flagship, a block east at 50 Bloor Street West. The 180,000 square foot store will be expanded and renovated over the next two years, with construction beginning this fall.
Holt Renfrew president, Mark Derbyshire, recently told Women's Wear Daily: "The stand-alone men’s shop will be a classic sartorial store and supports our growth plans to further enhance our luxury men’s wear and Holt Renfrew’s presence on Bloor Street — the destination for luxury."
The two-level, 14,000 square foot store replaces Roots Canada which, until recently, occupied the prominent corner location. We're told that Holt Renfrew signed a long-term lease for the space, paying a premium for what is arguably ground zero for Canadian luxury retailing.