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Tanzania: TANTRADE Plans to Spread Trade Fairs CountrywideThursday, July 10, 2014 > 08:57:21
TANZANIA Trade Development Authority (TANTRADE) has been encouraged to effectively involve the private sector in promotion of the quality of exhibitions and spreading the shows to other parts of the country.
The Dar es Salaam International Trade Fair (DITF) organised annually at Mwalimu Nyerere grounds along Kilwa road in the city, has been identified as an important platform in promoting trade and investment.
Industry and Trade Minister, Dr Abdallah Kigoda, said at the official opening of the exhibitions last week that the private sector could play a vital role in TANTRADE's plan to spread the exhibitions countrywide.
"It should be a win win deal between TANTRADE and the private sector in the form of public private partnership (PPP). The private sector should get returns on investments and the trade fair authority's plan to have it spread out to other regions becoming a reality," he said.
He said the soaring demand from both local and international companies to take part in the DITF could be used as a platform to expand the exhibitions to other parts of the country, which is a unique opportunity for Small Scale Enterprises to showcase their products.
The exhibition attracts exhibitors from more than 30 countries and visitors from all over East, Central Africa, Europe, America and Asian countries thus giving exhibitors an excellent opportunity to explore several countries in one time.
In this year's 38th trade fair that kicked off last Saturday, the number of local firms increased to 1,700 compared to 1,500 last year, while international companies jumped to 490 from around 300 in the previous trade fair event.
Dr Kigoda said that it was through exploration of opportunities created in the trade fairs that entrepreneurs could build up a strong approach towards winning better business operations inside and outside the country.
Also, the trade fairs could provide the most important catchment area for the local entrepreneurs to learn how developed countries were doing business.
This is significant for local businesses to focus in value addition to their locally made products, so as to win international market which is said to be competitive and difficult to penetrate.
She was, however, impressed by the growing number of businesses taking part in the trade fair, saying it was an indication that the exhibitions were increasingly becoming the occasion for bringing together business people from around the world.
As part of the long term plan of the fair, TANTRADE boss said earlier this year that the authority is planning to erect modern structures including double storey buildings with facilities like hotels, parking and shopping malls to cater for the growing demands.
To do this, she said, they have started to engage the government that owns fixed structures at the trade fair grounds for the possibility to demolish them and construct storey buildings.
It was said last year that there will be priority for local participants to promote their products, in a move aimed at opening new windows and widening the market base for the locally manufactured goods.