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Market Information Papers

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Organic and Ethnic and Fair Trade Foods

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In 2012, this market was valued at nearly $3 billion out of a total organic market of $3.7 billion. The most popular organic groceries among Canadian consumers were soya drinks with 2012 sales of $58 million, a 48% growth over the previous year. Organic milk and coffee were the next most popular items with 2012 sales of $58 million and $47 million respectively. Interest in Ethnic foods continues to be evident, and with a vibrant and growing multi-ethnic population, this augurs well for suppliers who are encouraged to look at two sides of this lucrative coin. As well as selling ethnic foods to Canada’s ethnic communities, suppliers could look at how to market to ethnic consumers those foods that have historically been available in Canada. Another development on the Canadian food market is the increasing popularity of Fair Trade Foods, with most Canadians concerned about worker exploitation, unfair trade practices, and poverty in developing countries. Between 2008 and 2011, it is estimated that the number of Fairtrade customers in Canada increased from 14% to 17%.

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