Market Information Papers
The Public Health Agency of Canada estimates that 67% of direct health care expenses are spent on chronic conditions such as diabetes, asthma, and congestive heart failure; these conditions are becoming increasingly prevalent as the population ages. In 2006, the total prescription pharmaceutical market in Canada was $17.8 billion, up 7.9% from 2005. Generic drugs fill 45% of all prescriptions in Canada, yet in 2006 the brand name industry experienced its strongest performance in three years and growth is expected to continue at an annual rate of 7.5% to reach $24.4 billion in 2010. This report provides information on industry trends and other factors shaping demand, sales opportunities, trade practices, stringent import regulations and additional sources of information for exporters.