Market Information Papers
Home décor is an estimated $10 billion industry in Canada. Demand is expected to grow in 2015 as rising consumer confidence and new housing starts encourage consumers to invest more dollars into their homes. In addition to 3,800 home décor stores located across the country, products are also sold by specialty boutiques, mass merchandisers, and online retailers. Canadian imports of home décor reached $2.9 billion in 2015 and are dominated by Asian suppliers, especially China (60% of imports), as well as the United States (20%). Working age Canadians (30 to 55 years old) make up the largest purchasing group this sector with higher rates of home ownership, established families, and stable incomes. Young consumers (under 30 years old) are driving demand for budget-friendly and trendy home décor that are marketed through online platforms. Exporters must adhere to Canada’s regulations for labeling, health and safety. Glazed ceramics and glassware cannot contain more than trace amounts of lead and cadmium, while home textiles must meet strict labeling requirements based on their fibre content. Given the large size of Canada, the majority of home décor imports are processed through an agent or distributor.